The product label design is one of the important aspects lies in the packaging design of any product. The two basic purposes for using label design are the advertisement or commercial purposes and distribution in domestic purposes. But, why more importance is given to the label design in any product packaging design? The reason is that, there are several brands for one particular product in the market, so to show uniqueness in their products from the other products, the brand owner’s generally pays more attention to the label design while packaging design of their product. The importance of it gets even higher when it comes to food and beverage labelling design.

The label on the beverage product signifies a lot about the product characteristics and it also sums up into the aesthetic value of the product. Nowadays, customers are giving more importance to read the label design on the product package while buying the product, because the label will convey about the product like is it organic, GMO-free, Gluten free, ultra wrap, sugar free etc. To specify about the label design in the product, the producer must design a good and informative as well as an attractive labels to describe about their product in crispy way to allure the Customers.

There are many challenges and regulation to design the label for the food and Beverage Label. As there is always some changes in the market, one should be very careful while designing the food and Beverage label design like to meet the FDA regulations like nutrition fact label, bar code etc in the correct format and size. There are so many templates available to create and design the label. A packaging company should know about how to design the label and package designs as per the specifications of the product. There are some points about the process of the label designs. They are,

1. Have a knowledge about existing label designs
2. Do a research about the label design for the product
3. Plan the label design in various perspective
4. Check whether it meets the food regulation or not
5. Take a marketing strategy about the product
6. Analyse the effectiveness of the label design

Whether it is a simple package designing or a huge bottle designing for a beverage products, the label on these product will always have a significant role. The more informative and colourful beverage label design is more successful in the competitive market sales of consumer world.